Sheridan Fruit Company Rebranding (2022)

A rebranding concept of a neighborhood grocery store in Portland, OR. Sheridan Fruit Co. has been a staple in the city of Portland for over 100 years and is known for providing fresh and local produce and meats and an extensive wine selection. Sheridan also provides catering services. The goal was create a completely revamped look to the company while also maintaining a classic neighborhood grocery store look. The rebranding included a new logo and architectural renderings of a remodeled storefront.